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Technology Marketing Secrets For Computer Consultants asics gel respector australia , VARs, and Solution Providers Marketing Articles | January 7, 2007
When clients see you as 'just another solution provider' asics gel nimbus 17 australia , you immediately become a victim to brutal price competition. Here's how to gain competitive advantage and position yourself as the only choice among competing technology solution providers.

"We all sell the same thing... there's no difference between what one company offers compared to another." Those are the words a manager of a large, but struggling technology solution provider revealed to me.

Here's why that view is a problem.

When you see yourself as marketing essentially the same technology products and services your competitors sell, you immediately become a "victim" to brutal price competition. You are reduced to a commodity where the company with the lowest price wins.

Winning the lowest price war is the least profitable way to build a business. Lowest price attracts the most disloyal group of buyers in any market. I call them "the cheapskates".

Second asics gel saga australia , your competitors can easily cut your legs out from under you, by beating your price. 'Winning' comes down to who's willing to earn less. Even maybe taking a loss.

That's why communicating a competitive advantage that makes you the only logical choice is critical.

If you can't see and articulate a clear competitive advantage, how much less will your potential client see a reason to choose you over someone else?

There is a solution to the fierce competitive market. Cutting the rates for your managed service contracts isn't the way to go.